Aiori went viral, early. Aiori’s clip-on earrings went viral on TikTok with 1.6M views and 120K likes on Feb 15, 2022.
But there’s a stigma about clip-on earrings being either for costumes or for kids.
How did they counter this? They built the supply chain to make an extensive, elegant, and differentiated collection of earrings.
“As a clip-on earring, there are trade-offs every single time you're changing the material composition per piece.”
“I think what makes us stand out is we have a huge range of styles and also earring closures. We understand that every ear is different. Like you have someone with thin ear lobes, they have a harder time finding earrings that will stay on their ear. We carry like, six different closure types, to make sure that say we can educate the customer, if they have thinner ear lobes, then this style is better for you.” - @andrea wong
Building something distinct means choosing more complexity and intentional product design. Doing this in spreadsheets is challenging - the best thing is to leverage software that makes managing the bill of materials and multiple vendors easier. We're building this at Centro - let us reach out to you here.